Over the last decade, the airline industry has experienced profound change. The economics behind the business remain challenging and the demands of the modern customer have heightened, with legacy technology unable to keep pace with innovation in retailing.
For the airline industry to delight their customers and make good on aspirations of sustainability and generating long-term shareholder value, a change in the revenue paradigm must be brought about.
In this whitepaper, Travel in Motion (TiM) moves beyond the what and the why and into the how, when and with whom. Expect to read recent industry advancements and delve into the forthcoming Design stage. Through key case studies, we'll illustrate how leading airlines and tech providers are navigating this shift. Our step-by-step guide will give readers a roadmap to kickstart their journey towards an Offer and Order model.