Canva’s new study explores the impact of visual communication across the workplace.
Communicating visually is critical to how business leaders enable their organization to thrive. From simplifying complex ideas to connecting audiences and enhancing employee culture, visuals are the currency of communication.
The Visual Economy Report 2024 by Canva examines how organizations approach visual communication, AI, and other technologies, featuring insights from 3,707 global business leaders. Here are some findings:
- The growth of design literacy: 92% expect employees in non-design roles to possess some design acumen in order to be effective communicators.
- AI’s role in the visual economy: 90% agree the quality of visual communication has been improved by generative AI.
- Overcoming AI concerns: AI's potential is vast, so addressing legitimate concerns is key to its adoption.
Download the full report to uncover more insights into how your organization can win in today’s visual economy.